Who Do You Want To Sell Your Stuff To?

Or in other words, who is your target market?  When I ask people this question I often get the response, “everyone”.  If you have difficulty in providing a decent answer before any prompting then there is probably a substantial opportunity for you and your business if you follow the process through to the end.

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Lead Nurturing

OK, so you’ve got the lead in your inbox, you send out your price list or an impressive glossy brochure by post or attached PDF, and then what?

It pays to have a systematic follow up process so that you can maintain open communication until the buying decision is made.  Some people might only make contact once, some might make contact twice, some three times.  But if you’re smart, you’ll create a process where you create Mind Share.

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