Pay per click is the fastest way to test any market's profitability, there is no other marketing method available that gives the results and data that PPC Advertising does.
In my opinion, pay per click advertising is a must for any type of website. It delivers instant traffic to any website and it's most useful for brand new websites that haven't been around that long.
In the early days you won't have any type of data to see if your website is going to deliver on it's Goals (leads, email enquiries, phone calls, sales etc), this is the quickest way to get that all important traffic.
If you're thinking about SEO, then you need to know which keywords to target, PPC will let you know which keywords are going to be profitable for your website ie, using tracking software you can see how many leads, enquiries, sales etc came from each individual keyword you setup in your PPC account. One keyword may deliver leads at a fraction of the cost you are currenlty paying, another might not deliver any leads or sales whatsoever. Pay per click will give you this invaluable information, so that you don't waste your time with your SEO efforts.
Many people who I have worked with have kept their PPC accounts running alongside their SEO efforts, others have decided against SEO completely, and that's because I have been able to move their campaigns into profitability quickly.
- I'll work with you to create a campaign optimized for your best keywords at the lowest price, and work with you to develop highly targeted landing pages.
- Unlike most firms that simply "manage" your campaign over time, I continually optimize it to increase your return on investment and to consistently drive traffic to your website that results in loyal customers.
- I manage many campaigns over a few accounts and make sure that every penny that is spent returns on it's investment.
- If it doesn't work for you and Organic Search is where you are going to make your money, then there is no faster way to find out.
I like to think of PPC as Direct Marketing on Steroids.
