Whatever you do in your marketing, be it online or offline, you need to test test test.
I'll look at how people are using your website and see which pages they favour and more importantly which pages they least favour, these often being the ones they leave your site from (exit pages).
Initially I'll install the industry standard analytics tool, Google Analytics and then monitor your website. This often gives a wealth of actionable information that we can then use to make changes and commence split testing of pages.
If one page is losing you visitors, then in line with your instruction I'll change it. If one page leads people to carry out your predefined goal then I can learn from that and use those elements elsewhere and also promote that page more.
Together, we will systematically test and analyze the winning version of your webpages to deliver you increased gains in your conversions.
This isn't an overnight fix, but, with my testing methodology, ordinarily I can increase conversion rates by as much as 300%.
